Image: India Times |
Two recent episodes involving notorious brands
(TIME, OSCARS) and this novel technology, left clear evidence of its
shortcomings, and serve to illustrate the forces preventing this widely popular
idea, from spreading throughout the world.
The first one of these episodes, which we
termed Strike One, occurred in
December 2012 when the traditional Man of
the Year award from TIME Magazine opened online voting to the general
public through a website. Although the selection of the winner is not based on
this online election, it is used to get a feel of what audiences are thinking. TIME
executive editor Radhika Jones said "While we don't make our selection
based on the poll results, it's always interesting to see where some of our
preferred candidates end up".
But theory only resembles reality in theory. The
smart PR move was overshadowed by a group called 4Chan who hacked TIME's web
site to rig the elections, and gave Kim Jong-Un Korean Leader the first prize as Person of
the Year 2012. Much to
the regret of the organizers, the experiment turned costly, at the very least
from the PR perspective.
This incident surfaces one of the most pressing
concerns facing online voting, that is, security. As of now, there is no way to
fully guarantee the integrity of the elections when the votes are cast through
the Internet.
Image: Mashable.com |
Since voting began on December 17, numerous complaints were made, forcing
authorities to extend the voting deadlines until January 4th. According to a
lengthy analysis by The Hollywood Reporter, the complex password system developed
to avoid voter impersonation was proving cumbersome for most voters. Log in
problems were not confined to those who stereotypically present problems with computers as even the most tech savvy
members of the Academy expressed discomfort with the new system.
In our opinion, Internet voting will probably
not see a strike three, and most
likely will hit a home-run when it is mature enough, nonetheless, to avoid
being called out, this at-bat needs to be delayed for a while.